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Home / Lifestyle / TrendHunter.com - Lifestyle Trends / Online Drive Sober Pledges - Heineken Invites Drivers to Commit to Sobriety with an Online Pledge (TrendHunter.com)

Online Drive Sober Pledges - Heineken Invites Drivers to Commit to Sobriety with an Online Pledge (TrendHunter.com)

June 13, 2018 ,
(TrendHunter.com) Along with a reimagined bar experience and TV commercial, Heineken uses a new online pledge form to encourage drivers to remain sober. This tactic relies upon Heineken's 2017 finding that...

from TrendHunter.com - Lifestyle Trends https://ift.tt/2MjzIWQ

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