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Rebellious Sport-Related Contests - Volvo's Super Bowl Contest Prompts One Not to Watch the Event (TrendHunter.com)

(TrendHunter.com) Swedish automaker Volvo launches a curious Super Bowl contest that actually encourages the audience not to watch the football event. The campaign is linked to a promotional smartphone game —...

from TrendHunter.com - Lifestyle Trends http://bit.ly/2S3bFlK

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